Ioanna Souflia is the designer behind her eponymous brand.

Born and raised in Athens, she discovered her fascination for jewellery while studying Law. This early interest led her to train in silversmithing at the Mokume Institute in Athens, before continuing her studies in London at Central Saint Martins, where she graduated with Honors in Jewellery Design.

Her creative language is defined by the dialogue between contrasts. Sculpture, Art Deco geometry, minimalist clarity, futuristic forms, and the quiet beauty of organic shapes all play a role in her process. These influences come together in a considered balance, forming a universe where opposites complement one another. 

Ioanna Souflia introduced her first collection at Las Vegas Couture Show in 2015 and has since presented her work at Paris Fashion Week and PAD London, establishing her presence on the international stage.